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Ansell SEMA Show Auto Aftermarket Campaign

Ansell was looking for a completely new AAM (Auto After Market) campaign to be launched at the 2019 SEMA Show in Las Vegas. The “Powered to Protect” messaging and graphics needed to be impactful and make Ansell stand out in a profoundly competitive environment of cars and booths. The "everyday superhero" theme meshed with "Powered to Protect" to present Ansell gloves and protective clothing as the equipment that could allow workers to do their jobs with confidence and ease.

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A superhero comic book-style mailer.

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A game was created to inform attendees about the benefits of Ansell gloves and draw them into the booth for a chance to win prizes.

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